Tuesday, January 28, 2020

Aldi Case Essay Example for Free

Aldi Case Essay Aldi’s organized and simple supply chain allows for fast shipment. However, what makes Aldi unique is that while it carries a diverse set of 1,500 products, it does not compare to the number of products sold by Walmart at 125,000. Therefore Aldi offers an enjoyable shopping experience for its customers. Customers do not feel overwhelmed by all of the choices of products like they may do at a Walmart store. A major difference between the two companies is how fast they replenish their products. Walmart uses an extremely complex system that can create lag time in the supply chain. Also, Aldi strives on promoting its own brand unlike its competitors. 95% of its goods are the Aldi brand. I believe Aldi is different from its competitors because the company is foreign based and that it is a small format. In the New York Times article about why Aldi has succeeded in cities where Walmart has not it says a major reason is because of its small product line. A simple product line has allowed Aldi to be very profitable. Focusing on one genre of products to sell, Aldi can increase the quality of those products. The company does not spread itself out too thin and strives on brining the lowest best quality product to the shelves. )Why have they been so successful over the years? This should be from a consumer perspective. Different from #1 which is from the company perspective. What is the compelling consumer need or perception that they fill in the marketplace. How do they compare to our biggest discounter in food, Walmart? I believe Aldi has become so successful over the years because the company strives on simplicity. Employees of Aldi understand consumer behavior very well. They know consumers are lazy and want to be in and out of stores in the quickest time possible. Therefore, Aldi management has created a shopping experience meant for the â€Å"in and out shopper† which has seen great positive affects. To be the most efficient store, Aldi’s â€Å"do not accept checks or credit cards. There is no butcher or bakery, and fruit is sold in bags to speed checkout. † Compared to Walmart, a store that offers a far less enjoyable consumer experience, Aldi strives to be different. Unlike Aldi’s, Walmart stores can sometimes be intimidating to consumers because of the vast array of product offerings. Consumers find shopping at Walmart to be difficult because there is not a lot of help and that the store is just too large. Aldi’s on the other hand, creates a much more consumer friendly atmosphere by offering only food and household items. Also when you walk into an Aldi store, you are immediately in a shopping aisle. The store is designed so consumers need to walk through every aisle creating more chances of incidental exposure. Aldi stores are not designed to look pretty. The only purpose they offer to consumers is to help them find products that they need. 3)After visiting our local Aldi’s store, why do you think this global powerhouse may struggle to do well in the US? What was your initial impression of the store? Who shops there? After visiting the store, I believe this global powerhouse may struggle in the US because the inside of the store is not very conducive to providing a great shopping experience. The aisles are messy and the products look as if they were pulled out from the back of a truck. The store is dimly lit and seems almost dirty. When I walked into the store, I was originally taken back because I had a mindset that it was going to be very nice. However, I was wrong. I did not enjoy my surroundings and I did not believe that Aldi focuses on the high quality portion of their mission, but only the low cost. Also, the customers that Aldi attracts are lower class individuals. These people shop in bulk and are attracted to the store because of the low prices. They do not care about the sloppiness of the displays just that they can get the lowest price. 4)Knowing what you do about assortment, what part of the ROA equation do you think they maximize? Explain. I believe Aldi maximizes the total assets part of the formula. Because the company strives on stocking it shelves with a limited number of products, their total assets are relatively low. This creates a higher ROA. Aldi has done a very good job at maximizing sales while controlling expenses. The higher the income and lower the total assets shows how well Aldi is producing earnings from its assets. 5)Now, talk to someone that has shopped at a Trader Joe’s, also owned by Aldi. Why do you think this similar strategy with a completely different execution (in store look and feel) might be more successful here in the US. Look at their US locations for Trader Joe’s. How can they continue to have limited assortment and yet cater to a more affluent target than Aldi’s stores? Based on the article you read, why do you think Trader Joes and Aldi’s are so secretive about their business? Many US businesses see it as PR if they are covered in the press, these entities feel this is unnecessary. What would you do if the head of marketing for the parent company, adapt to US marketing standards of transparency builds relationships or keep your image hidden and let your products, locations, etc speak for themselves? (Explain your rationale using marketing principles not just your opinion). I believe this similar strategy with a different execution of Trader Joe’s is more successful here because they are more aware of what American consumers want and how they shop. Trader Joe’s connects with its consumers on a more personal level. Their employees are friendly and their displays are unique, creating an overall enjoyable shopping experience. I think Trader Joe’s is more successful because the company swaps selection for quality. Customers have begun to trust Trader Joe’s in that what ever is on their shelves is the best possible product. Aldi does not have this trust yet. With time, more and more customers will begin to trust the foreign company in that their offerings are of the best quality. Also, I believe Aldi needs to focus ore on creating nicer displays. Currently, these stores are very messy and this could be a reason consumers do not like shopping there. Trader Joe’s can target more affluent people by offering more unique products. Already it offers exotic, affordable luxuries and for it further differentiate itself from Aldi, Trader Joe’s should expand these types of products while cutting back on more common products they sell. Based on the article, I believe Aldi’s and Trader Joe’s are so secretive about how they run their individual businesses because they have been so successful. I believe they do not want larger stores such as Walmart and Target to figure out their key to success. Because Walmart and Target occupy a large sector of the market and are both extremely powerful, Aldi and Trader Joe’s do not want to be overtaken by them. If I were head of marketing I would continue with keeping the companies image hidden for a period of time. If this tactic was not working, I would soon then adapt to a more transparent company. US consumers like to hear from their favorite companies and they like to feel a connection to the upper levels of management, therefore companies who are more hidden from them may not fare as well.

Monday, January 20, 2020

Responsibility of Designers to the General Public :: essays research papers fc

As this topic could in most cases be considered controversial, this paper is simply the written with views and opinions that I feel about this specific topic. According to Merriam-Webster’s Online Dictionary the term â€Å"responsibility is defined as â€Å"1 : the quality or state of being responsible : as a : moral, legal, or mental accountability.† (http://www.m-w.com/cgi-bin/dictionary?book=Dictionary&va=responsibility&x=0&y=0 ) The question raised in this topic is what, if any, responsibility do graphic designers have to the general public? Should graphic designers be held liable for what their employers have them to do? In my humble opinion, I say no. There is no responsibility of designers to the general public. It is the ones who pay for these designs to be held accountable. It is in my opinion that only the laws of the country and the moral laws or character of the person determine the responsibility of that person. While one could contest that a graphic artist should be responsible for making something that they knew could have a negative impact on others, I contest.   Ã‚  Ã‚  Ã‚  Ã‚  The freedom of speech granted to us by the First Amendment of the U.S. Constitution allows people and graphic artists to express themselves in ways that some or even most of us would not approve. However it is well within their legal rights to do so. No matter how much we may despise or dislike the views that someone else has presented in the form of graphic images for whatever purpose, we cannot take away their freedom of expression. That is what makes this country great, because it is that freedom, which allows the people who dislike or oppose a specific ideal, to oppose it. It also allows them to present their contrasting view. I feel that as long as the graphic artist is abiding by the laws of the land then he/she is protected in a legal sense. However since he/she is putting forth some work for the public to view, he/she is open to public scrutiny. I feel it is up to the person viewing the artistic piece to take responsibility for what they view or do not view. For far too long now, we as a society have tried to shift or lay blame elsewhere rather than on ourselves. It is up to the individual to educate themselves on the topic the piece presents so they can have a firm stance in their position.

Sunday, January 12, 2020

Limited Government Essay

1) Explain how each of the following limits the powers of the national executive. †¢ Federalism †¢ Checks and balances Federalism is a system where the governmental authority is divided between national and state government. As a result, federalism is always limiting the power of the national executive. Check and balances is another system where the governmental authority is divided between the three branches; the executive, the legislative, and the judicial. Every branch has the power to limit and control each other. Thus, none of the three branches can gain too much power or become tyrannical, including the executive. 2) Explain how each of the following two provisions in the Bill of Rights limits the powers of the national government. †¢ Establishment clause †¢ Guarantee of a public trial Establish clause is a provision that prevents the national government from favoring or establishing a national religion. The establishment clause states that there should always be a â€Å"separation wall† between the church and the government. The guarantee of a public trial limits the power of the national government while it makes all the trials open to the public. Therefore, the government has always to take care of the public opinion and to try to protect the rights of every citizen. 3) Choose one of the following and explain how it limits the power of state governments. †¢ Citizenship clause of the Fourteenth Amendment  Ã¢â‚¬ ¢ Selective incorporation The citizenship clause of the 14th Amendment guarantees the rights of citizenship. It states requirements of the national definition of citizenship, such as the birthright citizenship (which describes that all persons born in the United States are therefore citizens of the country) and it limits the power of the state government while it restricts it from violating those rights.

Saturday, January 4, 2020

Narrative Of The Life Of Frederick Douglass - 2464 Words

Leanna Edwards Ms. Frazer English III 19 August 2016 Summer Reading Assignment Book Citation Source: Douglass, Fredrick. Narrative of the Life of Fredrick Douglass. N.p.: n.p., n.d. Print. Memorable Passage Reflection â€Å"Whilst I was saddened by the thought of losing the aid of my kind mistress, I was gladdened by the invaluable instruction which, by the merest accident, I had gained from my master. Though conscious of the difficulty of learning without a teacher, I set out with high hope, and a fixed purpose, at whatever cost of trouble, to learn how to read. The very decided manner with which he spoke, and strove to impress his wife with the evil consequences of giving me instruction, served to convince me that he was deeply sensible of the truths he was uttering. It gave me the best assurance that I might rely with the utmost confidence on the results which, he said, would flow from teaching me to read.† (Douglass, 29-30). Douglass is disappointed by his master when he prevents his mistress from teaching him, a slave, how to read when he deeply enjoyed being educated and literate. It become harder for him to be able to learn to read and write, but he learned the power of education and how people can be fearful of it at this time if you teach a slave to read and write. When his master tells his wife to quit teaching him, that only motivates and encourages him to continue because he knows that education is valuable or Mr. Auld wouldn’t be telling his wife to stop. I may beShow MoreRelatedNarrative Of The Life Of Frederick Douglass987 Words   |  4 PagesLife of Frederick In the â€Å"narrative of the life of Frederick Douglass an American slave written by himself† Frederick reveled to audience the time he was living as a slave and the moments of brutal treats for example psychological, emotional and physical abuses. He was suffering terrible moments during his 20 years as a slave in the twentieth century. In addition, he describes in his own words the strategies he used to escape from the slave holders and to be free. This story the â€Å"Narrative of theRead MoreNarrative Of The Life Of Frederick Douglass Essay1102 Words   |  5 PagesDate Narrative Of The Life Of Frederick Douglass Writing in the favor of black people has always remained controversial from the very beginning. Critics regard such writing as â€Å"a highly conventionalized genre† indicating that â€Å"its status as literature was long disputed but the literary merits of its most famous example such as Frederick Douglass s Narrative of the Life of Frederick Douglass†¦are widely recognized today.† (Ryan:537) Despite of such severe resistance, writers like Douglass have pennedRead MoreThe Narrative Of The Life Of Frederick Douglass1566 Words   |  7 PagesThe â€Å"Narratives of the Life of Frederick Douglass† is the story of Frederick Douglass’ life from the time he was born into slavery, to the time he escaped to freedom in the north. When Douglass wrote this book, slavery was still legal in a large portion of the United States. After Douglass’ escape to freedom and his continuation of his education, he became an abolitionist through his works of literatu re and speeches. In â€Å"The Blessings of Slavery†, by George Fitzhugh he states that southern slavesRead MoreNarrative Of The Life Of Frederick Douglass1257 Words   |  6 PagesBook Review By Mary Elizabeth Ralls Narrative of the life of Frederick Douglass: An autobiography written by Frederick Douglass Millennium publication, 1945edition 75 pages Frederick Douglass whose real name was Frederick Augustus Washington Bailey approximately birthdate is in1818, the month or day is not known, he died in 1895. He is one of the most famous advocates and the greatest leaders of anti-slavery in the past 200 or so years.Read MoreNarrative Of The Life Of Frederick Douglass Essay1498 Words   |  6 Pagessoutherners believed that one of the most essential means of life was slavery. In the novel, Narrative of The Life of Frederick Douglass, Douglass challenges and debunks the idea of slavery being a necessary part of the white lifestyle; many pro-slavery arguments consisted of religion justifying slavery, slaves being â€Å"easily manipulated†/ignorant, and slavery keeping the southern economy from disappearing (The Proslavery Argument). Frederick uses personal experiences and other tactics to expose theRead MoreNarrative Of The Life Of Frederick Douglass1730 Words   |  7 PagesOne of the most well-known slavery narratives wa s lived and written by Frederick Douglass, Narrative of the Life of Frederick Douglass. Frederick Douglass was a civil rights activist who was born into slavery on a plantation in eastern Maryland in February 1818. His exact birth date is unknown, he states in his narrative, â€Å"I have no accurate knowledge of my age, never having seen any authentic record containing it.†2 His birth name was Frederick Augustus Washington Bailey, which was given by hisRead MoreThe Narrative Of The Life Of Frederick Douglass1363 Words   |  6 Pages In The Narrative of the Life of Frederick Douglass, Frederick Douglass portrays the importance of education because of its influence in leveling the playing field between the races in the 1800s. Education and knowledge are themes that are heavily dwelled upon throughout the novel, inspiring the reader to see the full power of such important ideals and to take the full advantage of both at all times. Douglass gives the reader a new appreciat ion for education as he delivers his message regardingRead MoreNarrative Of The Life Of Frederick Douglass1255 Words   |  6 PagesFrederick Douglass, throughout Narrative of the Life of Frederick Douglass, uses religion to get many of his points across. In one way, religion plays a huge role in Douglass’ ability to become literate throughout the text. With the Bible and other Christian texts, Douglass is able to further his ability and the ability of others to read. This becomes important because as Douglass points out the slaveholders believe a literate slave is not a good slave. This union of literacy and religion show theRead MoreThe Narrative Life Of Frederick Douglass1583 Words   |  7 Pages‘The Narrative Life of Frederick Douglass’ is an autobiography of Frederick Douglass, the slave who escaped and became one of renowned social reformers of his time. The book is a collection of actual experiences of the author during his time in slavery and experienc es of fellow slaves. He describes brilliantly the oppressive conditions into which he was born, lived, as well as his struggles and triumphs. The author meant to make the reader comprehend life of the African Americans in slavery beforeRead MoreThe Narrative Of The Life Of Frederick Douglass939 Words   |  4 PagesRevolutionary Freedom In 1845, an African-American man named Frederick Douglass released a thought-provoking autobiography that would become a turning point in revolutionary change. The Narrative of the Life of Frederick Douglass was the first autobiography Douglass had written focusing on the real life struggles he has faced during his time spent in bondage. During his time, it was not common for an African-American to have the skills to read and write, and it was especially uncommon to publish